With a massive population exposed to social media, Social Media Optimization (SMO) can be considered as the next big thing of marketing. SMO is designed to elicit the best use of social media communities to formulate awareness about a brand, product or an event.

As a business in Internet era, you just can’t survive without updating what you have on social media and without interacting with people sitting in different corners of the world. That’s the fundamental unit of SMO. Proper use of social media types such as RSS feeds and social networking sites will help a website to be engaged

“Competition grows faster than ever”

The above statement highlights the fact that every search engine is running for glory and is striving hard to reach the zenith in the quality of content. However, it is very hard to distinguish which one of the sites is providing the best content.

Search Engine Optimization (SEO) integrates various methods and forms a methodology to properly index a website by popular search engines and to present a fair ranking in general searches. It tends to increase website traffic and the amount of visitors by providing a fair view of the results.

SEO ensures that a site is

There is nothing easier in the world than being paid with just a click. The name itself shows that the process is as easy winking. However, there is more to pay per click advertisement. It is an event taking place on the internet wherein an advertiser pays to a publisher or website owner when the ad is clicked.

Pay-per- click also known as cost per cost per click (CPC) is mainly referred to first-tier search engines such as Google AdWords and Microsoft Bing Ads. It is seen as an advertising module by various social networks such as Facebook and Twitter. Content

“NO MATTER HOW OLD IT GETS, EMAIL MARKETING WILL STILL BE RELEVANT”

This quote defines that some things are never too old. Contemplating on the fact that marketing requires great strategies and ways to persuade people, Email marketing is still one of the best phenomenon of disseminating information to the customers and assuring them of good services. If we go to the literal meaning, email marketing is directly striking the minds of the people with a commercial message using email. There are several major tasks performed via Email marketing such as sending ads, requesting other parties for business and ensuring the

Display Advertisement, When we first hear the term, something related to screen strikes our minds. It is quite obvious and it is right too.

Display advertising is advertising on websites. Advertisements are moving on to the web just like people. It is a part of internet marketing which contains items such as text, images, flash, video and audio. The core reason of these types of advertisements is to deliver brand messages to site visitors. This is a straight forward relationship between a website and an advertiser. An advertiser promoting goods and services pays to the website owner directly for a certain