Pay-Per-Click (PPC)

There is nothing easier in the world than being paid with just a click. The name itself shows that the process is as easy winking. However, there is more to pay per click advertisement. It is an event taking place on the internet wherein an advertiser pays to a publisher or website owner when the ad is clicked.

Pay-per- click also known as cost per cost per click (CPC) is mainly referred to first-tier search engines such as Google AdWords and Microsoft Bing Ads. It is seen as an advertising module by various social networks such as Facebook and Twitter. Content sites prefer charging per click rather than a bidding system whereas search engines bid on keyword phrases.

Moreover, websites are offering PPC ads. When a keyword query is matched with the advertiser’s keyword list, an advertisement is presented to a user by the website utilizing PPC ads.

However, the main purpose of PPC is to accumulate cost effectiveness and internet marketing profitability. Pay-per- click presupposes a shared environment in the field of advertisement. Interest and desire of a user is identified with just a click and it also measures the traffic towards a website.

Therefore, PPC is an online advertising model where advertisers can display their ads on websites and match the relevant queries of users with just a click. When a user clicks on the ad, website owner is paid.